Project description
A press ad for ntl:home to promote the uptake of their ‘3 free channels offer’. The design also formed the basis for an awareness raising campaign in call centres, where employees would answer enquiries about ntl.
Solution
The simple idea of friends emailing each other to cancel arrangements, to allow them to stay in and watch programmes on ntl was used in conjunction with suitably treated photographic imagery.
Copy and photography were written and shot ‘in-house’. Photography was then treated to create the screen moire effect. Ads appeared in the Radio Times.
