Project description
Opus, a major player in commercial radio, were experiencing perception problems. Both internally and externally, Opus’s stations such as Classic FM or GWR were better known than the parent company. The confusion was affecting sales.
Solution
In order to clarify the brand relationships. We developed a series of press ads and a new company strap-line, “Many Sounds, One Vision”. Using the existing logo, each advertisement highlights Opus as the parent company, placing it at the centre of the activity.
The adverts simultaneously name several key Opus brands. Each ad. specifically promoted one of the sub-brands. Thus, clarifying the hierarchy within the brand structure. We were also asked to refresh the design of Opus’s existing stationery.
