Project description
Create a visual identity for VisionSign a film festival that celebrates deaf film culture. Develop the identity across various marketing materials.
Solution
By drawing on the distinctive shapes generated by hand signals used in sign language. We developed a visual identity that illustrated, in a lyrical way, one of the core mechanisms that help deaf people to enjoy cinema.
These graphic forms were used across the materials used to promote the event. Each item was printed in just two colours. A single grey Pantone and fluorescent pink.
