Project description
Create identity for sports event for 8 London boroughs with entrants between the ages of 11 and 16. The event would take place at venues around the boroughs.
Solution
A set of flexible core elements were developed allowing the identity to be reapplied to many items; invitations, bottles, certificates, banners, carrier bags, T shirts etc.
Due to budget constraints, the design had to work with just one pantone colour throughout. The identity had to work in conjunction with Southwark’s own logo which was already in place.
