Abn Amro

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Project description
Abn Amro, the largest Dutch bank, wanted to extend its existing identity to include a new product: Transaction Banking. A system that allowed Abn Amro to deliver award-winning cash, trade and card solutions to financial institutions.

View developed a set of graphic devices that offered a way of differentiating Transaction Banking from existing Abn Amro products. Used individually or in sets, the indentity formed blocks that built into a cohesive overview.

This solution complimented the existing identity and provided a platform from which we were able to develop the identity across many other applications. Commissioned by and working in partnership with TMN.

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